PUBLIC EDUCATION

Zero Waste Humboldt’s public education and outreach is informed by behavioral science research. Our goal is for Humboldt County residents to adopt new, less wasteful habits. We strive to apply the behavior change tools from the fields of Innovation Diffusion, Social Marketing, Environmental Psychology, and Climate Change Communications. ZWH emphasizes waste prevention strategies and materials reuse in all communications channels:

• Presentations to business and community groups, and guest lectures to HSU and high school classes
• Annual social media campaigns, such as “We Choose to Reuse”
• We created the annual countywide Zero Waste Day to draw attention to waste reduction and “how-to” Zero Waste methods

• “Z W Solutions Speakers Series” with local and nationally known experts
• News articles and op-ed essays in Humboldt newspapers and publications
Information booths and tables at festivals and Humboldt State University
• Occasional radio and television talk shows and news interviews
• Social media: Instagram and Facebook
• eNewsletters and email Calls to Action

As a primarily volunteer-run organization, ZWH welcomes volunteers who are trained to serve on a speakers bureau for presentations and display booths.

ADVOCACY/LEGISLATION

ZWH regularly conducts research and provides written information and oral presentations to municipal, county and government agencies of Humboldt County. ZWH encourages local government to adopt Zero Waste practices and lead by example, and implement local ordinances that will support waste reduction. ZWH coordinates with other organizations for the passage and implementation of California waste reduction and climate change legislation that supports:

• Domestic/local end-use recycling market development
• Increased manufacturer responsibility and product stewardship
• Proactive waste prevention methods

Zero Waste Humboldt assisted the Humboldt Waste Management Authority in its 2012 strategic planning process and requested that its public meetings be televised. In 2017, Zero Waste Humboldt worked with the City of Arcata staff to develop its ten-year Zero Waste Action Plan; and in 2019-2020 assisted the City of Eureka staff in developing its Zero Waste Action Plan. These plans include the guiding core values of the City and measurable goals to monitor waste reduction progress.

TECHNICAL ASSISTANCE CONSULTING AND TRAINING

One of the hallmarks of the Zero Waste approach is increased attention to measurement and monitoring to develop baseline data. ZWH has provided training to more than 50 Redwood Coast businesses and organizations committed to waste reduction in their operations. We consult on-site with local businesses, school districts, and community organizations to assist them in establishing a simple, practical system for measuring and monitoring progress in reducing waste.
Zero Waste Humboldt conducted packaging research, led by Dr. Julie Layshock, for the North Coast Co-op prepared foods section that has been a reference tool for several businesses.

ZWH will launch its Zero Waste Certification Program in January 2020. Adapted from the US Zero Waste Business Council, Zero Waste USA, Surfrider, and Green Restaurant certifications and customized to the small-medium size businesses of rural Humboldt County, it includes a 4-hour training, templates and tools to assist in implementing the Zero Waste Method, a basic scorecard and point system, independent review panel of 5, and on-site assistance and review. The businesses and organizations awarded Zero Waste certification will be acknowledged as learning models for others.

Several 2020 training clinics will be scheduled for both local businesses and organizations producing large outdoor events.

For more information on technical assistance and training, please contact us!

[email protected] or click the link below.